Fenty Beauty Party launch in Italy!May 13th, 2017 Rihanna announced on her Instagram page the launch of her beauty line Fenty Beauty.
Who’s Rihanna? Well if you don’t know who I’m talking about, here she is briefly.
Robyn Rihanna Fenty, known on social media as @badgalriri , is a Barbadian singer, actress, model and now entrepreneur.
She is considered a huge icon of fashion’s new era due to her extravagant personality.
Her brand, Fenty Beauty, is inspired by the concept of inclusivity and non discrimination in the cosmetic world.
In an interview Rihanna says:
“FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. I WANTED EVERYONE TO FEEL INCLUDED. THAT’S THE REAL REASON I MADE THIS LINE.”
With Fenty Beauty, perfect skin is no longer a dream, it is reality for everybody, with as much as 40 shade foundation range, 14 lipsticks, 1 gloss and many highlighters for every kind of skin, for women and makeup enthusiast of every skin tone.
MY SHADE IS #450
In a partnership with Sephora, Fenty Beauty enters every American store one year ago and then a few European countries like UK, France, Spain and finally Italy.
Having tried the products, and loving them so much, I couldn’t wait for it to be available in Italian stores.
On March 23rd I got an email with the invitation to the party for the launch of Fenty Beauty in Italy.
How was I supposed to miss it?!
Who knows me, knows how much I love and adore Rihanna, I am a huge fan of her work since the beginning of her career as a singer so I felt honored (and super happy) to be invited to the event and to be able to attend the launch of Fenty Beauty in Italy!
It was a very exclusive party and the secret location was communicated the day before just to the few people invited.
Everything was planned in the smallest details at the East End Studios in Via Mecenate in Milan.
No need to say, great entertaining, great music, great food, great company. There were big screens all over the place with huge red lips saying “Fenty Beauty”, glitter in the air, pink popcorn and cotton candy and tubs full of pink plastic balls to dive in.
The perfect mix for the PARTY OF THE YEAR!
While waiting for Rihanna I had the chance to try on all the Fenty Beauty products, drinking her signature pink cocktail named who needs clothes like the products of the new highlighters collection Beach, Please.
h. 9.10pm Rihanna enter the party, with a black leather dress by Versace, an oversized belt with gold details and a tantalizing slit. She looked gorgeous!
With a little speech Rihanna introduces the new line body lava from her collection Beach, Please and without indulging in too many words, the real party started!
“Short story of a fan and her idol”
Despite many failed attempt to get close to her, I didn’t lose my faith and after hurdle jumping through the screaming crowd I finally got her attention and touched her. We were so close that it took me a while to realize that she was holding my face with her hands and she was talking to me. From that moment the super-fan within me took over: where Rihanna was, I was. I became her shadow. I was next to her, beneath her, behind her. I could touch her and I pat her better than a policeman at the airport looking for drugs. I was in literally heaven.
I started wondering how would I have told the story later, nobody would’ve believed me, I couldn’t believe it. Then something happened. Rihanna took my phone and started recording an Instagram story. She read my mind. What better, truer or more modern tool to record what I was feeling?
I came back home that night still excited, happy, covered in glitter and with precious memories to keep in my mind, and my phone, forever!